






Reks Sunglasses
Reks Sunglasses is an online store for fashion and athletic sunglasses, with the option for impact-resistant lenses, called Trivex. then brand felt despite offering this advanced technology, customers were not fully able to understand the benefits of the upgraded lenses from their previous site design. This brad is a great, cost effective option in the marketing in comparison to their competitors with comparable technology for higher prices.
We looked to address the opportunities by making the website easier to navigate, pairing back content be less overwhelming, and highlighting the quality and benefits of the Trives lenses.
Role
Research
Branding
Product Design

Role
Design
The problem
Customers found it difficult to find information on the website about the benefits of Trivex lenses and which lens is the correct one for different activities marketing on the site.
The solution
Create a user friendly site that clearly lays out the products, the variations available, the benefits of each variation, as well as guides for which lens is best for which outdoor activity.
COMPETITORS
Fashion and sporting eye glass options are plentiful
We then took a look at what competitors in this space offered and what opportunities therein. Though our competitor’s offerings range widely, a few things stood out as common themes:
-
Users don't mind purchasing sunglasses online, but they prefer sites where a virtual try on is offered.
-
People are compelled to purchase sunglasses if the type of lenses benefit a specific activity they participate in and are willing to pay extra for upgraded lenses with better benefits.
-
All competitors compete based on price, shipping cost, styles and warranty.

USER INTERVIEWS
We conducted seven 45 minute interviews with users that fall within the active, young professional demographic with ages ranging from 28–40 with a range of importance on their sunglasses for their daily activities.
Key take aways from user interviews
-
Style and price are the most important factors over quality.
-
People can be apprehensive to invest in an expensive pair of glasses due to the fact that they can be easily misplaced, scratched or broken, but if there is a generous warranty program, they would be more open to paying the higher price.
-
Customers are more open to making a purchase online if they can do a virtual try on and there is guide to picking the right pair.
-
Fit in sports eyewear is the top priority, but quality and benefits scored highly as well.
-
Users like the option to see all color variations online and research the product as apposed to shopping in person where the inventory ma be limited and it can be difficult to learn more about the product or see other customer reviews.
PERSONAS
Defining the users
The needs and pain points of our users while shopping for sunglasses are very much a shared spectrum. While some users are influenced by sales, and warranty options, some were more motivated by price and durability.
We created these personas based off our research to help identify with and understand the users we were designing for and to guide the ideation processes.

Site Map
Now that we have our users and features defined, we conducted a card sorting exercise for our research participants to better cater to their needs and motivations while shopping for sunglasses, especially online.

DESIGN
Wireframes
We then sketched out a set of wireframes to test our task flows before moving into mid-fidelity to get feedback from the team, test and iterate based off their feedback.

DESIGN
High fidelity
For the design, we took queues from the brand identity being sporty and masculine. We limited the amount of color to create high contrast and intentionally highlighting the areas where the neon yellow/green color is used. We also focused on minimising the copy and organizing important info into specific, easy to locate sections within the website.

Landing page

All products

Product – Single

Sports Page

Cart/Check out