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The Capital Grid Project 

The Capital Grid Project is a forward thinking plan to improve and fully update the power grid in the Washington, D.C. metro region.

I worked under a creative director to design all the creative collateral for this campaign. The purpose was to make the residence aware of upcoming road closures and construction, but also informing them of the benefits of the updated grid.

We created posters, social media posts, bus ads and door hangers for the impacted areas. I also assisted heavily in the conception of the copy.

Roles

 

Creative Strategy

Design

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