Marketing Campaign

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Every quarter, the MarineMax marketing team spends several weeks creating a seasonal campaign that is launched nationally to all 70+ stores in the US. The campaign includes creating multiple versions of social media assets, content for the landing page, digital ads, print collateral for the stores, and a robust email campaign spanning three to four months. For the creative team, this campaign was kicked off by brainstorming campaign names and visuals, as well as recommendations to the landing page to best portray the campaign message with the goal of having customers reach out for more info or to schedule a sales consultation. After choosing the strongest options for the theme, I created several logo and poster options to present to  the executive team to receive feedback and the approval of one option being the final concept to move forward with. After approval I designed all the final campaign assets that went live all across the country.  Social media generated 3 million engagements and the emails generated over 100 SQL's. 

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For this particular campaign, I pushed to limit the amount of copy on web and print materials and  to draw the customer in with the bright, cheerful logo and the beautiful images of the gift of boating with your friends and family.