Air France Rebrand 

​

This project is a rebrand of the world renowned airline, Air France as well as a campaign designed to announce the launch of the rebrand.

 

My intention for the logo design was to keep the roots of the brand intact, but to remove the stuffiness the original brand portrayed. I updated the typeface, the logo mark, the color palette and created some on trend creative assets that feel whimsical and spark excitement. Ultimately, I made everything more modern, minimal and created a lively, carefree feel, which is how travel should feel. 

​

For the rebrand campaign, I utilized illustrations that depict many famous tourist attractions in Paris, France's largest and most recognizable city. I used the illustration to create a clean, modern looking layout page for the Air France website and also used it in a full print ad.